FIRST! What is motion design ???
Motion design is a visual technique that involves creating animations and movements to highlight a message or idea. This discipline can be used in many contexts, such as advertising, cinema, television, video games, online presentations, music videos, commercial films, explainer videos, mobile apps, trailers, television commercials, corporate presentations, explainer videos, virtual environments, etc.
Motion design typically involves creating animated graphics and smooth transitions between different visual elements, using graphic design and video editing software. Motion design can be used to create complex visual effects, character and scene animations, and to highlight information or ideas in an attractive and interactive way.
Motion design relies on several tools and technologies, such as graphic creation software (e.g. Adobe After Effects), video editing tools (e.g. Adobe Premiere), animation technologies (e.g. the Unity game engine).
It allows ideas to come to life and makes a message more attractive and easier to understand. As a visual communication tool, motion design captures attention and conveys a message clearly and concisely, using images and sound to create an immersive experience for the viewer.
Motion design is increasingly used in many fields as it allows visual content to be more dynamic and attractive, which can help capture the viewer’s attention and effectively convey information.
Here are some steps to follow in preparing a motion design project as a client:
By following these steps, you should be able to effectively prepare your motion design project and work closely with a motion designer to produce a quality video.
- Define your goals:
Before starting work on your project, it is important to clearly define your goals. What do you hope to achieve with your motion design video? What message do you want to convey? - Establish a budget:
Determine how much you are willing to invest in your motion design project. This will help you determine the limits of your project and find a collaborator who fits your budget, a studio or a freelancer? - Determine your target audience:
Define who your target audience will be and what might interest or motivate them. This will help you determine the tone and style of your project. - Write a brief:
A brief is a document that describes your project in detail. It should include your goals, budget, target audience, the message you want to convey, and any other important information. This document will help you communicate your expectations to the motion design studio and ensure that everyone is on the same page. - Choose your production team:
Decide whether you want to work with a creative agency or with an independent, and select the team that will best fit your project. Be sure to discuss your vision and expectations with them to ensure that they understand what you are trying to achieve. - Establish a schedule and production plan:
Once you have discussed your project with the motion design studio, it’s time to establish a schedule and production plan. This will help you ensure that the project is delivered on time and that all steps are followed consistently. - Create a storyboard:
A storyboard is a visual tool that allows you to plan and visualize your project. It can include drawings or images, as well as notes on what happens at each step of the animation. - Select music and audio:
Music and audio are important elements of a motion design video. Be sure to select tracks that match the mood of your video and are appropriate for your target audience. - Prepare your assets:
Gather all the elements you need for your project, such as images, texts, music, etc. Be sure to provide all the necessary information to your production team so they can work effectively. - Monitor the progress of the project:
Stay in contact with your production team to monitor the progress of the project and make changes if necessary. Be sure to meet deadlines and communicate any changes of direction in a timely manner.
Thinking and organization of assets
The creation of assets in motion design preproduction refers to the collection and preparation of all the visual and audio elements needed to create your motion design video. This can include illustrations, graphics, images, videos, music, and audio, etc.
Here are some steps to follow to create your assets in preproduction:
- Define your asset needs:
Before you start creating your assets, it’s important to clearly define your needs. What visual and audio elements are necessary to create your motion design video? - Collect all necessary elements:
Once you have an idea of what you need, start collecting all the necessary elements. You can use images and illustrations that you already have or purchase new ones. Make sure you have all the necessary usage rights. - Prepare your assets:
Once you have collected all your elements, make sure to properly prepare them. This can include resizing images, converting audio files, etc. - Organize your assets:
Make sure to set up an efficient filing system for your assets. This can help you quickly find what you need and work efficiently with your motion designer.
By following these steps, you should be able to create all the assets needed for your motion design project and organize them efficiently. This will help you work efficiently with your motion designer and create a high-quality video.
More questions here some answer ???
Cost:
Working with a freelancer can be less expensive than dealing with a motion design agency. Freelancers generally don’t have the same overhead costs and can offer lower rates.
Flexibility:
Freelancers are generally more flexible than agencies and can quickly adapt to changes in plans.
Expertise:
Freelancers often have specialized expertise in a particular area of motion design, which can be useful if you are looking to achieve a specific project.
Communication:
Working with a freelancer means you have a single point of contact for all questions and requests for changes. This can facilitate communication and make the creation process smoother.
Collaboration:
Freelancers are often more open to collaboration and may be more willing to work with you to create a final product that meets your needs and expectations.
Ultimately, working with a freelance motion designer can be a good option if you are looking to efficiently achieve a specific project at a reasonable cost. However, it is important to consider the freelancer’s availability and workload and to ensure that they are able to meet your needs in terms of time and quality of work.
It is difficult to give a precise figure for a simple motion design project, as the cost depends on many factors such as the length of the video, the level of complexity, the style of animation, the requested edits and modifications, production costs, etc.
In general, the cost of a simple motion design project can range from a few hundred to several thousand dollars. It is important to discuss your expectations and financial constraints with your motion designer. This will help you find a compromise that meets your needs and budget.
Hourly rates for motion designers may range from as $60 per hour to well over $100 per hour. Hourly rates can vary based on geographic location, level of experience & complexity of the project. Additionally, some designers may have higher rates due to their reputation or the demand for their services.
The hashtag #mographpaidme on social media platforms can be a useful resource for getting an idea of the rates that motion designers are charging.
Made things studio made a intestin article on this subject
”How Much Does An Animation Cost?”
Have a read.
The length of the video:
the longer the video, the more expensive it will be to produce.
Level of complexity:
if your video includes many animations, 3D modeling, compositing, etc., it will take longer and therefore cost more.
Number of animations:
each animation added to the video will increase the cost of the project.
Animation style:
some animation styles are more complex to produce and may therefore cost more.
Number of edits and changes:
if you request many edits and changes, it will take longer and therefore cost more.
Production costs:
production costs such as travel, equipment rental fees, etc. can also influence the cost of the project.
The length of the video is not always a good indicator of the cost of a motion design project. In fact, the level of complexity and animation style can significantly influence the cost of a project, even if the video is relatively short.
For example, a 30-second video that includes many complex animations and 3D modeling may cost more to produce than a 60-second video that mainly uses simple illustrations and transitions. Similarly, some animation styles may be more expensive to produce than others, depending on their complexity and the amount of work required. For example, a 2D animation style may be faster and less expensive to produce than a 3D style.
Ultimately, the budget for your motion design project will depend on the complexity and length of the video, as well as all the elements necessary for its production. It is important to discuss these elements with the motion design
It is important not to hide your budget from a freelancer during the bidding process, as this can allow them to better understand your expectations and financial constraints and adapt their proposal accordingly. By knowing your budget, your freelancer can propose a style that fits your needs and budget, rather than making proposals that may be unsuitble or too costly.
For example, if you have a limited budget, your freelancer may propose a simple and streamlined style that is more suited to your budget. If you have a higher budget, they may propose more complex effects or more sophisticated animations.
In summary, by disclosing your budget to a freelancer during the bidding process, you provide them with the information they need to adapt their proposal and propose a style that fits your needs and budget. This will help you find a compromise that suits all parties and achieve a project that meets your expectations and budget.
Make a detailed brief:
By writing a clear and detailed brief, you can avoid costly revisions and changes. Be sure to describe what you want to achieve and what you expect from your motion design video.
Limit the number of animations:
Each additional animation will increase the cost of the project. Try to limit the number of animations to those that are absolutely necessary for your video.
Choose a simple animation style:
Some animation styles are more complex to produce and can therefore be more expensive. If you’re looking to save money, opt for a simpler animation style.
Hire a freelance motion designer:
Working with a freelancer can be less expensive than with a motion design agency. However, be sure to check their availability and workload before committing.
In the end, there are several ways to reduce costs in a motion design project. By carefully planning your project and making smart choices, you can create a high-quality video while saving money.
Advantage of animated video for small and medium enterprises.
Motion design is a visual tool that can be used to attract your audience’s attention, effectively communicate, improve retention, create an immersive experience, and enhance your brand’s credibility. By using illustrations and animations, you can showcase your brand or products in a memorable and engaging way. Motion design is also a visual way to communicate information clearly and concisely, which can be particularly useful if you sell complex products or services that require detailed explanation.
