Motion Design for the
"Mon radar me dit que…"
Campaign with Standish Communications
Client
Centre d’intégration au marché de l’emploi (CIME)
Agence
STANDISH COMMUNICATIONS
Services
Motion design
Illustration
Audio
Year
2023
Context
Standish Communications was commissioned by CIME to create a playful and inclusive campaign aimed at raising awareness of discrimination. They needed a motion design partner capable of delivering animations aligned with CIME’s mission.
CIME, a non-profit organization, works to help women integrate into the workforce. The campaign, in partnership with CNESST, was launched on Facebook, Instagram, and YouTube.
My Role
4 Animated Capsules (15 sec each):
- Full animation
- Storyboards and illustrations (except the first one)
- Music and sound effects
- Delivered in both horizontal (1920×1080)
and vertical (1080×1920) formats - Collaboration:
Worked closely with the Art Director to ensure project consistency.
the first storyboard
Production Phases
- I was provided with the first storyboard, as well as graphic elements (fonts, logos, texts).
“We’re looking for a stop-motion style for the animation.” - The first capsule was animated in landscape format with audio for validation.
- After approval, I completed the remaining three illustration & animations.
- Once the horizontal versions were approved, the capsules were adapted to vertical formats, and final delivery was made.
.
↑ Provided character
Developed character →
Thanks to the first storyboard and color palette, I designed the remaining characters and storyboards, keeping in line with the original style.
A mini rig
for a minimalist character
*No plugins were used for the rigging,
only “Layer Parenting” and nulls to control the eyes.
‘’Time saver’’ tool
- Custom Text Animator presets
- Scratchy texture with easy color changes
- Layer adjustments for a frame-by-frame effect
- Using Jake Bartlett’s chunky grain presets
Results
The project won a Vega Award in the “Video/Online Video (Campaign) – Non-Profit” category. This award recognized the outstanding work of Standish Communications and the impact of the awareness campaign.
« Maxime perfectly captured the essence of the campaign and delivered animations that made all the difference. His mastery of motion design and professionalism were key to the success of this project »
Standish Communications
Contributors & Credits
Animation
Maxime Archambault
Copywriter
Chloé Richer
First storyboard
Andy Boucher
Art Director
François Thibault
Production
STANDISH COMMUNICATIONS