Animated videos have become essential in today's communication world.They allow for the clear and dynamic sharing of information. However, creating an animated video requires careful planning and execution at every step. In this article, we'll explore how to produce an animated video from a script, detailing important steps and tips to achieve a professional result.

Script Writing:

Before diving into production, it’s essential to have a solid script. This will guide the entire process and define the content and message of the video. Here are some tips for writing a good script:

  • Clearly define the video’s objective and the message you want to convey.
  • Organize the script by introducing the problem or topic, developing key points, and ending with a call to action.
  • Use simple and clear language, avoiding technical terms or jargon that may confuse the audience.
  • Incorporate visual elements and cues to guide animation creation.

Storyboard and Design:

The next step is to create a storyboard illustrating each scene of the video. This serves as a reference for creating animations and visualizing the story’s progression. Simultaneously, begin designing characters, backgrounds, and graphic elements to be used in the video. This step is crucial to ensure that the visual style aligns with the message and audience.


This involves bringing the storyboard to life by adding movement and basic transitions to simulate the animation’s flow. The goal is to visualize the rhythm and narrative flow of the video before proceeding to full production. Remain flexible during this phase to make adjustments as needed.


Once the animatic is ready, it’s time to review it to identify and correct any errors or inconsistencies. The script can be adjusted as necessary. Once everything is approved, the video is ready to be animated.

Animation and Editing:

When the storyboard and visual elements are prepared, proceed to animation and editing. This is where characters and visual elements are brought to life using animation software. Ensure that the animation is well synchronized with the script and aligns with the video’s message. Simultaneously, video editing involves assembling different scenes, adding music, sound effects, and transitions to create a smooth and immersive experience for the audience.

Producing an animated video from a script requires diligence, collaboration, and attention to detail. By following the steps outlined in this article and starting with a solid script, you can create animated videos that engage your audience and effectively convey your message.

Tips for a Small Budget:

  1. Simplify the content:
    Review your script and simplify it as much as possible. Focus on a clear main idea and limit the number of messages or points you want to convey. Less content means less design and animation work, reducing costs.
  2. Opt for a minimalist style:
    Adapt the visual style of your animation to be minimalist. This may mean using simple shapes, basic animations, and clean transitions. A minimalist style is not only aesthetic but also faster and less expensive to produce.
  3. Reduce the animation duration:
    If possible, shorten the total duration of the animation. Less animation time means less work for animators, which can reduce costs. However, ensure that the essence of your message is still conveyed clearly and effectively.
  4. Avoid complex scenes:
    If your script includes complex scenes or action sequences that require a lot of detailed animation, consider simplifying them or replacing them with simpler alternatives. This can save you time and resources during production.
  5. Work with freelancers:
    Instead of hiring large creative agencies, consider collaborating with freelancers who can offer more competitive rates for your specific needs.

As a motion designer, I can help you bring your SCRIPT to life. Contact me today to discuss your vision and find out how motion design can take your brand to new heights.