Branding Maple Syrup

// Branding system

The purpose of this exercise was to develop a visual system for a new bottle of maple syrup. They are a lot of factor that influence the quality of maple syrup: the year, the colour, producer, the brix level, the type of maple and other certifications.
_ I based my concept around the location. Using the latitude and the longitude, customers can easily identify which syrup they prefer. The numbers become the reference point and the branding of the product. I also developed a color code, from orange to red to burgundy, to identify the grade of the syrups. All other information that affects the quality are displayed on the side.
_ I think with this concept the customer can identify with one looks the quality of the product and find what they are looking for..

Date: 11/2013


// Branding //