// Eco packaging
Inspired by the period of the prohibition, Quebec’s Contrebandiers whiskey is proposed hidden inside a solid block of wood from which we can extract the bottle with a thinny red thread. The bottle is wrapped in a map to follow the path of the Montreal smugglers to the United States. The brand using the raccoon with his masked bandit air evokes this very common rodent that is about everywhere in Quebec, even in cities.
Sylvain Allard de packaging uqam
photo: Jana Taillade