Your Simple Motion design Brief

Your Simple Motion Design Brief

What is a Brief?

A brief is a simple guide that helps you share your ideas and the essential details of your project with the person who’s going to bring your vision to life.

Clarity → Alignment → Efficiency → Direction → Expectations

A well-prepared brief helps to:

  • Make sure the person working on your project understands your vision.
  • Keep everyone on the same page, reducing misunderstandings.
  • Save time by having all the info from the start.
  • Provide clear direction and precise goals for the project.
  • Define your expectations regarding the outcome, timeline, and budget.

The Simple Brief you need !

Let’s Ensure a Smooth Process and a Great Collaboration
1. Project Overview:
  • Project Name:
  • Contact Information:
    • Name:
    • Email:
    • Phone:

  • What’s your project about?
    Keep it straightforward and to the point.

  • Project Start Date:
  • Key Milestones/Deadlines:
    Important dates for the project
  • Where do you want me to jump in:
    Brainstorm — Style Frames — Illustration — Storyboard — Prep Assets — After Effects — Revision — Final Delivery
  • Goal:
    What do you want to achieve with this project?
  • Target Audience:
    Who do you want to watch and be captivated by this video?

    *Remember, targeting everyone from 7 to 77 isn’t a great strategy — it leads to a video with no personality.
    Be specific!
  • Key Message:
    What’s the key takeaway you want people to remember after watching the video?
  • Script/Narrative:
     Got a script or story outline? share it!
  • Audio Elements:
    What audio do you want to include ?
    Music, Voice-over, Sound Effects
  • Elements to Include:
    Anything specific you want in the video?
    Logos, text, specific colors, photos, or illustrations?
  • Budget Range:
    What’s your budget to invest in this project?

* Sharing your budget up front helps us find the best solution together, without the need for time-consuming back-and-forth.

  • Visual Style:
    What look do you want for the video? 
    Simple, colorful, minimalist, or retro?

  • Tone:
    How should the video feel?
    Fun, serious, exciting, or inspiring?
  • Duration:
    How long should the video be?
  • Format:
    What file type do you need?
    MP4, GIF, MOV, or AVI?
  • Resolution:
    HD, 4K, 1080p, or 720p?
  • Platform:
    Where will you share the video?
    Instagram, website, YouTube, or Facebook?
  • MoodBoard:
    Gather some inspiration images or videos that show the style you’re aiming for and put them in a shareable document. 
    Links to videos or styles you like
  • Any extra details you think would be useful for a motion designer to know?
  • What’s your opinion on using stock assets or AI in your project?

Ready to Bring Your Idea to Life?

Here’s how to take action:
If you’ve made it this far, don’t let your idea just sit in your head!


  1. Download the brief:
    I’ve prepared a free PDF to help you structure your brief. It’ll make your life easier, guaranteed!
  2. Fill it out at your own pace:
    Take your time, put all your ideas in there as best you can. Don’t stress about it – we’ll review it together !
  3. Send it my way:
    Once you’re done, send it to info@maximearchambault.com 
    I’ll take a quick look at it.
  4. Let’s chat about it:
    If you’d like, we can hop on a 30-minute call to discuss it. It’s free, and it’ll help us nail down the details.

💥 Let's go! 💥
Download

Motion Brief — English
Motion Brief — French

Got questions?

Stuck on something?
No worries, shoot me a message.
I’m here to help!

This Brief will help us kick off your motion design project strong! 🚀

Hello, ça va!

info@maximearchambault.com

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